Guides

How an Instagram patient enquiry becomes an appointment

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A "how much is it" typed under your story does not have to be a question that gets lost in the inbox. We explain what is possible on Instagram and what is not, by Meta's rules.

How an Instagram message arrives

A patient's reply to your story and a direct message land in the same inbox. When the clinic's Instagram business account is connected, MedorAI reads that inbox and answers with the same rules as on WhatsApp: the same assistant, the same price rules, the same language choice.

The story image is not read; the patient's text is answered. Comments under posts are not looked at; only the inbox.

There is no phone number on Instagram

On WhatsApp the patient's number arrives with the message. On Instagram it does not; the patient exists only as an account. MedorAI books the appointment with the Instagram account and does not ask for a number. If the clinic wants, it asks once after the time is settled; if the patient declines, the appointment is still booked and the question is never repeated.

Reminders cannot be sent on Instagram

On WhatsApp an appointment reminder goes out with a template approved by Meta when the patient has not written for 24 hours. Instagram has no such template. So an appointment booked from Instagram gets no automatic reminder; the panel says so on the appointment card and links to the patient's account. Your team writes the reminder from there.

The 24-hour window

For 24 hours from the patient's last message, writing is free. After that the panel shows the conversation as closed and links to the clinic's own Instagram app. MedorAI never sends a message past that limit on its own.

Price questions are the same on Instagram

The price you opened per treatment is spoken; if you opened none, there is no figure, what drives the price is explained and a lead lands in the panel. Campaign and discount language is switched off; your team writes your campaign to the patient.

What you can expect

The panel counts by channel: how many patients wrote from Instagram, how many booked. After a month you see what Instagram brings your clinic as a figure, not a guess.